Anadolu Isuzu was established in
1980 as a joint venture between Anadolu Group and Isuzu.
The company is involved in the production and
marketing of commercial vehicles including light trucks,
pick-ups and midi buses. The annual production capacity
was increased by 50% to 12,000 units/year, through a
US$50mn worth new plant investment completed in 1999.
Asuzu reached a 30% market share in the lights trucks
segment as of 2002-end.
The company puts special emphasis
on continuous product development to satisfy the changing
consumer needs. Its wide distribution network, consisting
of 61 dealers across Turkey, also poses a strategic
advantage in its sector.
www.isuzu.com.tr
