Anadolu Cetelem is a consumer finance company, providing
consumer credit at points of sale for a wide variety
of goods ranging from consumer durables, white and
brown goods, electronic goods, electrical household
tools, mobile phones, furniture, personal computers
to motorcycles. The company, one of the forerunners
in its sector, was established in 1995, through partnerships
with Cetelem-France (www.cetelem.com), the leader
of consumer finance in Europe and Findomestic Banca
Spa (www.findomestic.com) of Italy.
Besides its network of around 3,100 authorized dealers,
Anadolu Cetelem also provides credit services for
the leading hypermarkets of Turkey. Always aiming
for the complete satisfaction of its customers, Anadolu
Cetelem introduced a revolution in the credit industry
in 1999, by being the first to provide consumer credit
for consumer durables with no cosigner obligation
and extended this service also to the provision of
credit for motorcycles and automobiles with no cosigner,
no cosigner - no pledge on vehicle combinations. This
soon became a major criterion in the consumer credit
sector and was adapted by other financial institutions
in the market.
